I’m a brand and experience builder with over a decade of experience in design and operations. I help both small businesses and large-scale tech companies engage customers and employees through compelling products, strong culture, and meaningful experiences. 

Everything I do, whether it applies to design, operations, or experiences, is a conduit for driving meaningful business outcomes. This philosophy has shaped my work, from scaling Shopify’s workforce from 100 to over 4,000 as Head of Culture and Talent Development to advising and designing for small businesses like Wethos (acq), Gnara, Mantle, and Wavy.  I’m also a Founding Partner at Backbone Angels, a collective of women in tech investing in founders who are often overlooked.

I can help you with: 

• Business Operations: offering smart advice for hard problems
• Experiential: events, customer experiences, and employee experiences
• Design: branding from the inside out, based on behavioural science